Meet our dedicated leadership team
With trusted relationships at the heart of everything we do, our hands on team are big believers in personal service and doing what they say. You deal directly with our experienced leadership team so we can deliver your apparel solution with speed and efficiency.
Our team
CFO
Keshanee Gunawardena
CFO
Keshanee Gunawardena
Seasoned apparel executive with extensive experience in finance and leadership. Keshanee began her career at a leading global manufacturer, working her way up to General Manager of Finance/Corporate Planning. She then played a pivotal role in scaling a startup from launch to $80 million in revenue within three years. Upon relocating to Australia in 2020, Keshanee has held CFO positions at prominent local companies.
COO | Sports & Schools
Brian Waldron
COO | Sports & Schools
Brian Waldron
Brian’s long history in sports administration started in 1991. Since then he has held various positions including CEO roles in three professional sporting codes in Australia.
In 2016, his commercial interests purchased Triple Play Teamwear which was later acquired by Belgravia Group in 2019. At that time Brian joined Belgravia Sports Apparel and has been responsible for driving the commercial growth of the business unit, securing a successful licensee partnership with New Balance in Australasia.
COO | Corporate Uniforms
Troy Pearson
COO | Corporate Uniforms
Troy Pearson
Troy has over 20 years of apparel industry experience with expertise in uniform management solutions, senior leadership, operational management, and a strong demonstrated knowledge of all aspects of the garment and textile industry. His experience includes the development and implementation of uniform supply solutions for new contracts including Virgin Australia, Jetstar, Transport for NSW, Sydney Trains and Swissport.
As well as being General Manager for Belgravia Apparel, Troy is also a board representative for the Belgravia Apparel uniforms UAE (DITCE) and a board member of the Belgravia Apparel Sporting business.
Group GM | Digital, Brand & People
Jodie Cramer
Group GM | Digital, Brand & People
Jodie Cramer
Jodie is the General Manager of Belgravia Apparel Digital, Brand & People, and brings over 25 years of B2B & B2C experience in the apparel sector. She is a dynamic and motivated leader with a proven record of generating and building relationships, managing projects, strategising and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, profitability and coaching individuals to success.
Group Chief Accountant
Sharon Uliana
Group Chief Accountant
Sharon Uliana
Sharon heads up the Belgravia Apparel finance team with over 20 years of financial experience. Sharon not only has a wealth of financial knowledge and expertise, she also understands the unique specifics of the apparel industry. Sharon is a Member of the Institute of Chartered Accountants.
GM Corporate Uniforms NZ /GM Corporate Design & Sustainability
Leigh Samuel
GM Corporate Uniforms NZ /GM Corporate Design & Sustainability
Leigh Samuel
Leigh has a breadth of knowledge and experience, with over 25 years in the apparel sector and leading New Zealand retailers. Her experience spans premium and corporate uniforms, field wear, emergency services, workwear and sportswear. As the General Manager of Belgravia Apparel’s New Zealand operations, Leigh champions a culture of innovation and collaboration, ensuring the customer is at the heart of all decisions. Leigh is passionate about social responsibility and broader outcomes, she currently sits on the board for the Belgravia Foundation Aotearoa.
GM Corporate Uniforms | AUS
Adam Heathcote
GM Sports SA | GM Elite Sport & Consumer Product
Joe Siciliano
GM Sports SA | GM Elite Sport & Consumer Product
Joe Siciliano
After initially working as an accountant, Joe joined his family businesses JS Sports in 2004, where he gained experience across all facets of the businesses before taking on the role of General Manager in 2009.
Working closely with his father, JS Sports grew from a small family business into a national distributor of school uniforms and sportswear. Joe also successfully converted his family’s South Australian factory into a technology-based manufacturing facility and expanded the supply chain into China and other parts of SouthEast Asia. The brand was transformed into a household grassroots name employing over 60 staff before the business was acquired by Belgravia Group in November 2019.
Managing Partner | UAE
Karam Farah
Managing Partner | UAE
Karam Farah
Karam has over 30 years of work experience in the Middle East. He brings vast knowledge in dealing with UAE National & Middle East Customers. Karam has worked for over 10 years in the Garment Industry managing the Emirates Airline Cabin Crew contract. Before that, he worked with General Motors in the Middle East Office (Dubai – UAE) and the European Headquarters (Zurich, Switzerland) in various positions covering Sales, After Sales (Service & Parts), Business Development, Marketing, Dealer Network Development.
GM IT Development & Security | Option Systems
John Comerford
GM IT Development & Security | Option Systems
John Comerford
John brings over 30 years IT experience to Belgravia Apparel. Since joining Options Systems (owned by Belgravia Group) in 2003 John has been the driving force behind the market leading online ordering, EMP and digital security services at Belgravia Apparel.
Strategic Advisor
Andrew Symon
Strategic Advisor
Andrew Symon
Andrew brings over 30 years of B2B apparel experience to Belgravia Apparel. Andrew has delivered major apparel projects across the airline, banking, hospitality, health and retail sectors throughout Australasia, the Middle East and Europe. Andrew has a proven track record for delivering complex large-scale uniform projects and provides Belgravia Apparel with strategic counsel to support business growth and strategy. Andrew’s previous roles include Head of Corporatewear at Wesfarmers’ Workwear Group, Head of Imagewear – Major Accounts at Pacific Brands, and Managing Director of Dowd Corporation.
GM Schools | VIC
Liz Marcuccio
GM Schools | VIC
Liz Marcuccio
Liz is a customer-focused and procedure-driven manager with years of experience in retail.
Prior to being at Belgravia Apparel, Liz worked as an operations manager in a sports retail businesses. Her skills in international customer management, wholesale, imports and exports saw her excel in her role as national account manager for Belgravia Apparel, working mainly with healthcare accounts, before heading up the schools arm of the business.