The Hawkes Bay Rugby Union is proud to announce a new apparel partnership with global sportswear leader New Balance through until 2030.
10 February 2026
2026 will see the Hawkes Bay Rugby Union (HBRU) staff and representative players, including the Magpies and Tui, sporting New Balance apparel in a new 5-year partnership.
Hawkes Bay Rugby is not only excited to have the opportunity to provide staff and players with high quality New Balance kit, but to also have a mix of replica and casual wear which will be easily accessible for fans to show their support on the sidelines around the Bay.
HBRU CEO, Jay Campbell is delighted with the new partnership. “We are proud to be partnering with New Balance and their Australasian elite teamwear partner, Belgravia Apparel”.
“Being a part of New Balance’s first season in the NPC competition isa thrill and I know the players, fans and rugby supporters will be excited to wear and view the new playing and supporters’ kit.”
The partnership with Hawkes Bay Rugby opens a great opportunity which extends further than the professional side of the game, filtering through to opportunities for grassroots clubs and sports in Hawkes Bay.
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.
Regional General Manager, New Balance Australia and New Zealand, Dean Howard said:
“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle”.
“In partnership with Belgravia Apparel, we are proud to partner with the Hawkes Bay Rugby Union and look forward to seeing the partnership come to life in 2026 and beyond” he finished. “Hawkes Bay Rugby looks forward to forging a strong association with the New Balance/Belgravia Apparel team over the coming years.” Campbell added.
