Marking a historical announcement in Hobart today as Belgravia Apparel in collaboration with New Balance, become Tasmania Football Club’s inaugural Apparel Partner.
See below official announcement by TFC on 6 November 2025.
Tasmania Football Club is proud to today launch their first on-field apparel partnership with New Balance. The global athletics leader, will become the Club’s first ever apparel partner with a five-year deal announced today in Hobart. Tasmania Football Club and New Balance are aligned in their drive to elevate sport and create impact in their community.
Tasmania Football Club CEO Brendon Gale announced the partnership. He said: “Partnerships will play a vital role in building the foundation and future success of our Club. We’re committed to aligning with organisations that share our values, our pursuit of excellence and our deep connection to community.
“We’re proud to welcome New Balance as our inaugural apparel partner – a brand that embodies performance, innovation and authenticity in equal measure. We also welcome Belgravia Apparel, New Balance’s elite teamwear partner across Australasia, whose expertise in delivering both performance and supporter apparel ensures our players and fans are represented at the highest standard.”
Brendon Gale
Tasmania Football Club CEO
Tasmania Football Club General Manager Commercial and Partnerships James Creak welcomed the partnership, saying: “Our apparel partner is an important extension of our Club. The partnership is not just about brand alignment, but it is about quality products that our athletes, staff, members and fans want to wear. We are looking forward to seeing our first teams in the VFL and VFLW in their New Balance kit in 2026.”
“Our partnership with New Balance will kick off with a final run of Foundation Jumpers which will be available for order starting next week. We are confident that this last round of Foundation Jumpers made by New Balance will be a huge hit with our members and fans.”
James Creak
Tasmania Football Club General Manager Commercial and Partnerships
New Balance Australia Regional General Manager Dean Howard added: “New Balance is proud to join the Tasmania Football Club at the start of an exciting new era for Tasmanian football.”
“We share the Club’s commitment to performance, innovation and community. Together with Belgravia Apparel, we’re excited to deliver world-class apparel for athletes and supporters alike and to help build something truly special for the state.”
Dean Howard
New Balance Australia Regional General Manager
Tasmania Football Club’s first New Balance product for sale will be the final run of Foundation Jumpers which will go on sale in the coming weeks, this will include the already sold sleeveless design, as well as long sleeve and personalised options. Tasmania Football Club VFL and VFLW athletes will be the first to play in New Balance kit in 2026.
Design of playing kit is underway and will be available for purchase in early 2026.
