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Bizwear, Belgravia Sports Apparel, Profile and Ditce unified under one new brand; Belgravia Apparel

We are pleased to announce the unification of our uniform businesses; Bizwear, Belgravia Sports Apparel, Profile, and DITCE (UAE), into one powerful brand as Belgravia Apparel. 

Our commitment to our clients and partners remains our highest priority. By uniting ourselves under the Belgravia Apparel brand and becoming a complete end-to-end uniform solutions provider across the corporate, government, sports and school sectors, we believe that we’re providing our clients with the best uniform design, service and delivery available to the market today. 

Belgravia Apparel’s vision is delivering apparel that is designed to unite.  

This change in brand supports our vision in three ways:

  1. Our new brand communicates our unity and pride in being part of the Belgravia Group, a private group of companies owned by the Geoffrey Lord Family Trust that employs over 5,000 people across Australia, New Zealand and the UAE. The strategic support, governance and financial resources of the Belgravia Group drive our capacity to deliver responsible uniform solutions at scale. 
  2. By uniting our diverse uniform businesses under one brand, we can truly deliver seamless end-to-end uniform solutions across a wide range of sectors. From specialist product design to best-in-class supply chain and service platforms, Belgravia Apparel will become the most trusted name in uniform solutions across Australia, New Zealand and the UAE.
  3. Streamlining our systems, processes and policies under one unified brand increases our ability to continually deliver value to you, our clients.  

What’s changing for you, our valued clients?

Besides enjoying enhancements to all areas of our service, you’ll experience very little change. You’ll continue to work with the same trusted relationship managers and staff as usual.

You will see exciting changes to our identity and collateral in the coming months as we become Belgravia Apparel.

We’re excited about the future of Belgravia Apparel, and the impact we can have by continually improving how we deliver seamless uniform solutions for you. 

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