We are delighted to announce a new partnership with Cricket NSW that elevates our existing relationship through our Cricket Australia partnership. This expanded collaboration seeks to support participation, foster pride, and elevate professionalism across all levels of the NSW cricket ecosystem. See below CNSW Partnership Announcement.
NSW Blues’ Cricket NSW & New Balance/ Belgravia Apparel Expand Strategic Partnership
Cricket NSW is excited to announce an expanded multi-year partnership with global sportswear leader New Balance and Belgravia Apparel, reinforcing a shared commitment to supporting cricket at every level across New South Wales.
Under the new agreement, New Balance/Belgravia Apparel will be recognised as Official Partner of Cricket NSW and Preferred Apparel Provider.
New Balance will also become the Exclusive Apparel Partner of both the Sydney Sixers and Sydney Thunder T20 Youth Camps and Academies.
The initial phase of the partnership will focus on supporting Cricket NSW’s Camps and Academy programs, alongside selected Country Zones.
This approach is designed to build strong foundations across development pathways while extending access to regional communities.
A core objective of the partnership is to establish a clear and accessible preferred supplier pathway for clubs and zones across NSW.
This will enable organisations to easily access high-quality apparel, competitive pricing, and the credibility of a globally recognised brand aligned with Cricket NSW.
Cricket NSW Head of Commercial Ben Hirschfeld said:
“We are thrilled to elevate our partnership with New Balance and Belgravia Apparel. Our long-term ambition is to deliver a consistent and cohesive apparel offering across elite, semi-elite and community cricket. By aligning branding and quality standards, this partnership aims to strengthen the connection between grassroots participation and the high-performance environment.”
Belgravia Apparel – Sports CEO, Brian Waldron said:
“Community sport is at the core of what we do. We are delighted to build on the existing relationship we have with Cricket NSW through our Cricket Australia partnership as Official Apparel Partner for the Thunder and Sixers BBL and WBBL, the state pathways and representative programs. We believe seeing community players in the same quality apparel as their state teams helps inspire participation, pride and a stronger connection between grassroots and elite cricket.”
Ultimately, the expanded collaboration seeks to support participation, foster pride, and elevate professionalism across all levels of the NSW cricket ecosystem.
